Anyone with a discerning eye can tell that the American media has suddenly started to expose Bernard’s past controversies because he is being scrutinized over the White Horse Island incident.
While Bernard is aware of all the tactics at play, when his negative press came to light, many people still felt a nagging dissatisfaction with him, and their admiration for him began to wane.
In reality, the president’s strategy is quite transparent. Everyone knows that he is the one leaking Bernard's dirt, but what does it matter?
Once the negative information is out, people’s perceptions of him are bound to shift. However, no one anticipated that Bernard would react so defiantly, closing thousands of stores from dozens of his brands across the United States over mere disagreement.
One must realize that the American market generates tens of billions of dollars in sales and billions in net profit each year. To simply walk away from that is a display of brutal resolve.
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