Soon after, the Joules family began their own PR crisis.
They sent a large number of people to search for witnesses near the incident in Brooklyn,
Followed by a promise of $100,000 in cash to buy the video that captured what happened at the time of the incident.
In addition, the Joules family also promised to use cash transactions for all those who provided video, without recording any personal information, so as to make passersby dispel their doubts.
Needless to say, this approach of theirs was very effective.
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